Round table "Trademarks and Regional Brands: Why Register and How to Protect Them?", Irkutsk
14 September 2026Irina Zhigalova, Partner, Regional Director (Gorodissky & Partners, Nizhny Novgorod), Venera Kanukova, Head of the Administrative and Information Department, Denis Kudryavtsev, Lawyer, and Vitaly Shishaev, Russian Trademark Attorney (all - Gorodissky & Partners, Moscow) will host a round table discussion "Trademarks and Regional Brands: Why Register and How to Protect Them?". The event will take place at the A.E. Favorsky Irkutsk Institute of Chemistry, Siberian Branch of the Russian Academy of Science.
Key Topics of the Round Table:
- What are the benefits of registering a trademark, and how to secure an adequate scope of protection without unnecessary expenses?
- How to select and check a designation considering the target audience and the digital environment?
- Who owns the rights to a brand, and how to formalize relationships within the company, as well as with designers and advertising agencies?
- How to use a trademark in advertising and public information while complying with legislation on the Russian language?
- How to maintain the legal protection of a trademark and avoid risks associated with its non-use?
- Regional brands: what form of legal protection to choose and how to defend your rights?
- Entering foreign markets: what to consider when selecting and registering a trademark in China?
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