Business Breakfast: "Online Brand Protection: A Strategy for Success"
29 September 2026
Gorodissky & Partners hosted a business breakfast "Online Brand Protection: A Strategy for Success," which was attended by more than 80 IP specialists.
During the event, firm experts Valery Narezhny, Ph.D., Partner, Anna Degtyareva, Senior Lawyer and Vladislav Aleksandrov, Senior Online Brand Protection & IP Enforcement Specialist (all - Gorodissky & Partners, Moscow) shared their expertise and practical recommendations on the following topics:
- how to build an integrated digital brand protection system combining legal mechanisms, continuous monitoring, automation, and artificial intelligence technologies;
- defense strategies and standards of proof in disputes involving damage to the business reputation of right holders; assessing the scale of infringements, counterfeit product turnover, and potential damages;
- whether the mere sale of counterfeit goods by an infringer can be deemed an infringement of the right holder’s business reputation;
- how to respond to the dissemination of false information about goods and services, as well as groundless allegations of IP infringement.
Attendees commended the business breakfast for its relevant topics and the high quality of the presentations.
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