Round Table "Company Identity Protection Strategies: A Marketer's, Lawyer's and Patent Attorney's Perspective", Novosibirsk
4 June 2026Gorodissky & Partners held a round table "Company Identity Protection Strategies: A Marketer's, Lawyer's and Patent Attorney's Perspective," which took place in Novosibirsk.
The round table was dedicated to the issues of brand creation, development and protection, as well as the marketing aspects of selecting and forming a visual identity and legal risks arising at various stages of working with a brand.
Natalia Nikolaeva, Partner, Regional Director, Arina Isaeva, Lawyer (both - Gorodissky & Partners, Novosibirsk), Daria Markovtseva, Russian Design Attorney, Eurasian Design Attorney and Inna Rybchak, Russian Trademark Attorney (both - Gorodissky & Partners, Moscow) discussed what factors must be considered when choosing a brand to ensure it is recognizable and effective for promotion while avoiding infringement of third-party rights and subsequent claims. Special attention was given to practical examples of successful and unsuccessful brands and typical mistakes made during corporate identity development, illustrated by cases from law practice.
The round table was attended by over 50 representatives from the region's small and medium-sized enterprises (SMEs), creative industries and industrial enterprises. Specialists from Gorodissky & Partners and guest speakers answered numerous questions from the audience.
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