Webinar «Trademark as a Tool for Effective Business Development»
20 March 2024Tatiana Filimonova, Trademark Attorney, Senior lawyer (Gorodissky & Partners, Perm) held a webinar «Trademark as a Tool for Effective Business Development», which was organized jointly with the Perm Entrepreneurship Development Fund (My Business) as part of the implementation of the national project "Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiative".
The webinar covered the following issues:
- The concept, types and functions of a trademark
- Key aspects of legal protection of trademark
- The importance of a trademark for business development
- Types of trademarks
- Registration procedure, what is necessary to obtain a certificate
- Trademark - the basis of a commercial concession agreement
- Counterfeiting. How to protect your trademark?
- Compensation as a way to protect trademark rights
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