Round table "Intellectual Property: How to Protect the Corporate Identity of the Company"

Sergey Vasiliev, Ph.D., Partner, Russian Patent Attorney, Tatiana Pogrebinskaya, Ph.D., Counsel, Russian Patent Attorney and Ilya Goryachev, Senior Lawyer (all from Gorodissky & Partners, Moscow), held a round table “Intellectual Property: How to Protect the Company's Corporate Identity”, organized by the Guild of Trade and Service Enterprises of the MCCI together with the law firm Gorodissky & Partners.

The speakers talked about the use of individualization means to protect the corporate identity of the company; fight against copying or imitation of the company's style by competitors; peculiarities of using intellectual property objects (corporate identity of the company) in advertising.