Alina Grechikhina

• “Trademark or Industrial Design: Which to Choose?” (ADPASS.ru, October 2023)
• “Shape trade dress as a trademark: current trends and challenges” (The Trademark Lawyer by CTC Legal Media, issue 4, September 2023)
• “Three-Dimensional Trademarks: Nuances of Registration and Scope of Protection Received” (Sostav.ru, September 2023)
• “Self-Employed Will Get a Brand: What Should Self-Employed People Know about Trademark Registration at Rospatent?” (if24.ru, June 2023)
• “Brands in crosshairs of trademark squatters” (The Trademark Lawyer by CTC Legal Media, issue 2, May 2023)
• “Hope for the Best, Prepare for the Worst: Consequenses of Winding Business Down for a Brand” (Lexology, July 2022)
• “Protection of three-dimensional marks in Russia” (The Trademark Lawyer by CTC Legal Media, issue 2, April 2022)
• “How trademarks become assets” (VC.ru, November 2020)
• “Geographical Indications” (Gorodissky and Partners Information Bulletin, #3 (136), 2019)
• “How trademarks may collide with other IP subject matters” (The Trademark Lawyer by CTC Legal Media, issue 5, 2019)
• “Choosing the right protection strategy” (“World Trademark Review”, № 72, 2018)

Presentations

• “Analysis of cases related to refusal of trademarks having descriptive character” (Pravo.ru Conference “Intellectual Property - 2023”, Moscow, November 2023)
• “Opportunities for Russian business in the field of IP related to the departure of large foreign companies and changes in legislation” (21th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, September 2023)
• “Trademark Prosecution and Protection Strategy in Russia” (BRICS Intellectual Property Forum “BIPF 2023”, Wuhan, May 2023)
• “Brand struggle in 2023: risks and prospects for foreign and Russian business” (XXIV IP Forum 2023, Moscow, April 2023)
• “Legal protection of three-dimensional trademarks in Russia” (20th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, June 2022)
• “Legal protection of design in EAEU countries: industrial design, copyright or trademark” (XIII IP Forum. Russia & CIS, Moscow, April 2022)
• “Food with a meaning or modern aspects of individualization of food and alcohol” (19th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, November 2021)
• “Protecting a design as a trademark” (18th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, October 2020)

• Consulting a large bearings producer on trademark protection strategy.