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Larisa Shapran

Larisa Shapran
Trademark Attorney
Trademark Department
Moscow
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Education

  • Plekhanov Russian University of Economics (1997)
  • National Technical University “Kharkiv Polytechnic Institute” (2000-2002)
  • Russian State Academy of Intellectual Property (2006-2009)

Trainings

  • Boehmert & Boehmert (Munich, Germany) (2017)

Experience

  • Gorodissky and Partners since 2003

Languages

  • Russian
  • English
  • Italian
  • Trademarks and service marks
  • Appellations of origin and geographical indications
  • Non-traditional trademarks (color, sound, volume, etc.)
  • Collective trademarks
  • Well-known trademarks
  • National, international and regional trademarks

In particular, business areas:

  • Food industry
  • Alcohol products
  • Oil industry, fuels and lubricants, coatings
  • Mining precious & semi-precious stones
  • Chemical industry
  • Production of paints and other coatings
  • Medical products
  • Watchmaking and jewelry
  • Financial and insurance services
  • Machinery and machine tool industry
  • Electrical lamps & other lighting equipment
  • Entertainment, cultural and educational events
  • “How to choose the "right" trademark” (Clerk.ru, September 2023)
  • “When it's time to register a trademark. The main points that a businessman needs to know about” (Clerk.ru, February 2023)

Presentations

  • “Brand-squatting in Russia: what it is and how to fight it” (21th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, September 2023)
  • “Acquired distinctiveness as a confirmation of trademark protectability” (19th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, November 2021)
  • “Brand protection as a significant element of a business development strategy focused on Russian and foreign markets” (18th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, October 2020)
  • “Trademark selection for a business individualization and obtaining a legal protection” (15th annual seminar “IP Strategies for Company’s Successful Development”, Moscow, April 2017)
  • “Trademark selection and registration for a successful promotion” (Seminar “Aspects of IP protection abroad”, N.Novgorod, April 2017)
  • Consulting Russian companies on trademark registration in Russia.
  • Consulting a large Russian company on trademark as a well-known.
  • Contestation of trademarks, imitating other trademarks of Russian companies.
  • Evaluation of trademark protectability for Russian companies.
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