Vitaly Shishaev

• “New-Old Brands” (B-mag.ru Business magazine, March 2024)
• SMD Country Index - Russian Federation (Country Index by Schutz Marken Dienst GmbH, November 2022)
• SMD Country Index - Russian Federation (Country Index by Schutz Marken Dienst GmbH, November 2021)

Presentations

• “Brand protection strategy in Russia and how to deal with Chinese brands” (20th China Intellectual Property& Innovation Summit, Shenzhen, August 2024)
• “New Old Names: Transformation of Well-Known Trademarks under the Influence of Modern Realities” (Forum “My Business. Entrepreneur's Day”, Smolensk, May 2024)
• “Trademark protection as a significant element of business development strategy” (Roundtable “IP Protection Strategy for Successful Company Development”, Kaluga, June 2023)
• “Conflicting trademarks: ways to prevent registration and combat strategies” (19th Gorodissky annual seminar “IP Protection Strategies for Successful Company Development”, Moscow, November 2021)
• “Peculiarities of medicament trademarks registration” (9th annual seminar “IP protection strategy for successful company development”, Moscow, April 2011 (co-speaker I. Rogal)
• “How to file new trademark cases. Formal examination” (2nd annual seminar “Obtaining and Enforcement of Intellectual Property Rights in Russia”, Moscow, September 2005)
• “Formal expertise of a trademark application. The protectability criteria of a trademark” (3rd annual seminar “IP protection strategy for successful company development”, Moscow, April 2005)

• Prevention of mass registration of famous trademarks of foreign companies in the name of persons making dishonest attempts to register such trademarks in their own name.
• Obtaining legal protection for trademarks of one of the leading manufacturers of coffee products after re-branding.
• Consulting large French publishing houses on trademarks registration and prevention of a confusingly similar trademark registration.
• Developing trademarks registration strategies for a Turkish clothes manufacturer and a well-known orthopedic German company.
• Preventing an unauthorized registration of trademarks, owned by Chinese and Taiwan electronic companies, by third parties.
• Developing a colored trademark registration strategy for a large manufacturer of professional hairdressing equipment.